Jim Parshall is the Director of Digital Health External Innovation at Eli Lilly and Company, where he is responsible for identifying, evaluating, and executing external opportunities to support Lilly's key therapeutic areas. As part of this, he led the team that planned and produced Lilly's first open innovation challenge, Transforming IBD Care. Jim joined Lilly in 1999 and has held various technical and leadership positions in manufacturing, IT, and product development, often championing and driving disruptive innovation within the 144-year-old pharmaceutical company. Jim has enjoyed serving on boards for small businesses and industry associations and is currently the Board of Managers Chair for the Personal Connected Health Alliance. Jim earned a B.S. in electrical engineering from Kettering University and an M.S. in electrical engineering from Purdue University. Prior to joining Lilly, Jim worked as a lead process and automation engineer at Ben & Jerry's Homemade, where he learned that eating one's own mistakes could actually taste good.