Communication is vitally important during a public health crisis, but how can messaging best be tailored to reach all citizens, with the right information and in meaningful and culturally relevant ways? The recent COVID-19 crisis highlighted the need for accurate information to be delivered to the right people at the right time and the impact of misleading information on public health efforts. Effective digital public health strategies can play an important role in countering the spread of misinformation and ensuring people can access the correct information to enable them to make informed decisions about their own health. In this session, global health experts will focus on the issues of using digital technology and interventions to tailor effective communication and promote trust in public health messaging, including digital social listening and ethical AI. It will also touch on regulatory changes and the evolving global challenge of social media influences on public health messaging.
Learning objectives:
- Understand the importance of digital public health strategies to counter the spread of misinformation and ensure citizens can access the correct information to enable them to make informed decisions about their own health.
- Examine how digital technology can be used to tailor effective communication and promote trust in public health messaging, including digital social listening and ethical AI.
- Discuss regulatory changes and the evolving global challenge of social media influences on public health messaging.
