Simon is the Managing Director of Methods Analytics, a data science and AI business. He is focused on improving the use of information so decisions are based on evidence rather than anecdote and whim. Simon leads the business and supports product development and consulting projects with a thorough understanding of the possibilities of modern data science methodologies. Simon's training in Medicine and Health Economics brings real experience in health and care to bear, blending true undertanding of health and care with data oriented leraning and insight.

He is Digital and Data lead for the UK International Healthcare Management Association, an Honorary Associate Professor at Exeter University Business School INDEX unit and a Guest Lecturer at Univeristy College London.